Visuals for ClearTax
Illustrations
•
Icons
2016
Illustration guides for web
Visual language inspired from hand drawn organic style illustrations,
uneven strokes and pastel palette for a clean and pleasant look
Fills
Strokes
Color usage proportions
Shading & Geometry
Stroke style
Hero illustrations - Web
Hero illustrations are for banner sections in
landing pages.
Moderatly detailed, balanced use of colours
Spot illustrations
Supports paragraphs, USPs and feature points. Lesser detailed, minimal use of tertiary fills
Icon set for web
Custom made for tax related terms. Palette is limited to two shades of blue.
Spot icons for the App
The app comes in an entirely different theme;
vibrant & bold colors targeting our younger audience.
